2010 - Present
Short Version: I support businesses with marketing expertise, especially in corporate communications, sales, advertising, and promotions.
Long Version: I partner with marketing visionaries to actively help clients align their brands with the new customer experience. I am an advocate of brand disruption and a practitioner of aspiration branding, organization alignment, media synergy, and experience management.
Aspiration: "A strong desire to achieve something high or great" + Branding: "The promoting of a product or service by identifying it with a particular brand." = Aspiration Branding: The process of elevating the desire for a particular product or service by promoting the right combination of its desirable attributes to meet specific identified buyer needs...
Organization: an administrative and functional structure (as a business or a political party); also : the personnel of such a structure. + Alignment: an arrangement of groups or forces in relation to one another as in new alignments within a company. = Organization Alignment: Synergistic arrangement of all the functional teams (marketing, sales, operations, development, customer service, and product/service portfolio) within a company in order to recognize and capitalize on all the opportunities of the new customer experience.
Media: a medium of cultivation, conveyance, or expression. + Synergy: a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts). = Media Synergy: the holistic congregation of disparate channels of communications (television, radio, print, online, mobile, events, etc.) to optimize the voice of the brand message in the marketplace.
Experience: the act or process of directly perceiving events or reality. + Management: judicious use of means to accomplish an end. = Experience Management: the process of learning from the customers' experience and managing their expectations and aspirations accordingly.